Channels of Distribution, Business to Business Marketing
Journal Articles
(2020)
The Relationship between Mutual TSI and Interfirm Contracts: The Moderating Effect of Strong Ties.
JOURNAL OF BUSINESS-TO-BUSINESS MARKETING.
27,
1
(2020)
The relationship between network governance and unilateral governance in dynamic consumer demand.
INDUSTRIAL MARKETING MANAGEMENT.
84,
(2017)
The Moderating Effect of Supplier Benevolence on the Relationship between Unilateral Governance and Supplier Performance.
유통연구.
22,
2
(2016)
전통시장의 활성화 방안에 대한 정성적 연구- 국내 전통 시장을 중심으로 -.
유통연구.
21,
4
(2015)
Korea as a Comparative Business Marketing System: Review and Prospects.
JOURNAL OF BUSINESS-TO-BUSINESS MARKETING.
21,
(2013)
Effects of Network Embeddedness on the Relationship Between Environmental Volatility and Interfirm Contracts.
JOURNAL OF BUSINESS-TO-BUSINESS MARKETING.
20,
3
(2012)
When do organizations behave opportunistically.
Journal of Applied Business Research.
28,
6
(2009)
Volaitile Environments and Interfirm contract.
JOURNAL OF BUSINESS-TO-BUSINESS MARKETING.
16,
(2008)
A Cross National Study of Manufacturer’s Power Structures and Control Mechanisms: The Moderating Effect of Group Orientation Culture.
INDUSTRIAL MARKETING MANAGEMENT.
37,
(2008)
The Moderating Role of Trust in Manufacturer-Supplier Relationships.
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING.
(2008)
Alternative Origins to Interorganizational Trust:An Interdependence Perspective on the Shadow ofthe Past and the Shadow of the Future.
ORGANIZATION SCIENCE.
19,
1
(2007)
Factors of Determining Long-Term Orientation in Interfirm Relationships.
JOURNAL OF BUSINESS RESEARCH.
60,
(2007)
The Protection of the Trustor through the Use of Control Mechanismsand its Performance Implications.
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING.
22,
4
(2007)
The Relationship between Unilateral and Bilateral Control Mechanisms: The Contextual Effect of Long-Term Orientation.
JOURNAL OF BUSINESS RESEARCH.
60,
(2007)
The Environment and its Impact on Satisfaction with Supplier Performance: An Investigation of the Mediating Effects of Control Mechanisms from the Perspective of the Manufacturer in the U.S.A..
INDUSTRIAL MARKETING MANAGEMENT.
36,
Conference Paper
(2013)
유통산업이 국민경제에 미치는 영향.
한국유통학회 추계학술대회.
KOREA, REPUBLIC OF
(2013)
글로벌프랜차이즈의 중국진출전략: 파리바게뜨 케이스.
한국유통학회 춘계학술대회.
KOREA, REPUBLIC OF
(2012)
유통업체 PB상품 활성화를 위한 정책연구.
한국유통학회 추계학술대회.
KOREA, REPUBLIC OF
(2012)
The Effect of Network Embeddedness on the Relationship between Environmental Volatility and Hard Contract.
한국유통학회 추계학술대회.
KOREA, REPUBLIC OF
(2011)
relationship intensity in networks.
한국유통학회 추계학술대회.
KOREA, REPUBLIC OF
(2011)
The Study of Commitment in Business-to-Business Relationships.
4th International Colloquium on Business & Management (ICBM).
THAILAND
(2010)
The Effect of National Culture on the Relational Quality between the Exchange Parties.
3rd International Colloquium on Business & Management (ICBM).
THAILAND
(2009)
Inter-Organizational Dependence Structures and Controls: The Moderating Effect of Credibility and Benevolence.
2009년 한국유통학회 하계통합학술대회.
KOREA, REPUBLIC OF
(2008)
The Determinants of Intefirm Long-Term Orientation During the Reelationship Lifespan: An Evolutional Perspective.
한국유통학회 하계통합학술대회.
KOREA, REPUBLIC OF
(2008)
The Role of Trust in Interfirm Control.
2008년 한국유통학회 하계통합학술대회.
KOREA, REPUBLIC OF
(2008)
Managing Long-Term Partnerships as a Core Cupability of Supply Chain Management.
The Third World Conference On Production and Operations Management.
JAPAN
(2008)
CROSS-CULTUAL STUDY OF INTER-ORGANIZATIONAL CONTRACTS: TIME ORIENTATION AND INTERDEPENDENCY ASYMMETRY.
2008 Cultural Perspectives in Marketing Conference.
UNITED STATES
